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Address Guard: General Blog on E-Commerce & Address Validation

I’ve looked at the P&Ls of a dozen DTC brands this month. A single line item is quietly eating 5-10% of their …

Everyone thinks address autocomplete fixed their delivery problems. It didn’t. I see the shipping invoices. Brands are getting hammered with $18 address …

Everyone’s worried about the EU’s new customs laws. They’re looking at the wrong thing. You’re not losing money on the big regulations. …

That shipping error last Tuesday? It cost you at least $38.50. Probably more. That’s just the hard cost of the return, reshipment, …

I’ve noticed a pattern across every 8-figure DTC brand trying to scale in Latin America. They’re all leaking margin on one thing: …

Been talking to logistics leads at a dozen DTC brands this week. They’re all getting blindsided by the same hidden fees on …

I’ve seen inside the fulfillment ops of dozens of DTC brands. They all have the same hidden cash bonfire: carrier surcharges. Real …

I looked at over a dozen DTC shipping invoices this week. The 5.9% GRI isn’t what’s killing their margins. It’s the other …

Real talk: your address validation tool is probably costing you money. You bought it to stop shipping surcharges, but those $24 address …

You think that $16.40 UPS address correction fee is the problem. It’s not. It’s a rounding error. The real cost of a …