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CASE STUDY

VIVA Raw Ran a 50% Off Promotion. Order Volume Surged. Address Reviews Dropped 30%.

One person handles all address verification at VIVA Raw Pets. During a promotional surge that increased total order volume, Address Guard cut the number of orders needing manual review from 384 to 270 per month.

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30% Fewer Orders Needing Review
384→270 Flagged Orders Per Month
114 Fewer Manual Reviews Per Month
Company
VIVA Raw Pets
Industry
Pet Food (Raw, Perishable)
Platform
Shopify
Verification Team
1 Person
Use Case
Perishable Shipment Protection
THE CHALLENGE

One Person. Every Flagged Order. Perishable Product.

For most e-commerce brands, a failed delivery is an inconvenience. For VIVA Raw, it is a total loss.

Teffany is the only person who handles address verification at VIVA Raw

VIVA Raw sells raw, perishable pet food through Shopify. Every order ships on a tight timeline. A wrong address does not just mean a delayed package. It means spoiled product that cannot be reshipped, a carrier claim to file manually, and a pet parent left without their order.

Before Address Guard, the team relied on USPS validation. It was not catching enough. “We were receiving a very large number of orders being incorrect due to the system that we used previously,” Teffany says. Orders shipped to bad addresses. Delivery issue tickets piled up. And all of it landed on one person’s desk.

Customers were feeling it too. Orders sat on hold while Teffany manually validated addresses and chased corrections. “Sometimes they were pretty upset because they needed to wait to confirm the shipping address,” she says.

  • USPS validation letting incorrect addresses through
  • One person responsible for reviewing every flagged order
  • Customers upset about shipping delays during manual review
  • Spoiled perishable shipments that could not be recovered
  • Carrier claims filed manually for every failed delivery
Workflow before Address Guard: orders go through USPS validation, bad addresses slip through, resulting in spoiled product and carrier claims BEFORE ADDRESS GUARD Order Placed on Shopify USPS Validation Only Good Address: Ships Bad Address Slips Through Failed Delivery Spoiled Product Manual Carrier Claim Support Ticket
THE SOLUTION

Catch It Before It Ships. Then Never Check It Again.

VIVA Raw layered Address Guard into their existing workflow alongside Gorgias. No rip-and-replace. It earned its place.

Carrier-validated verification that fits into the real workflow

When Address Guard flags an issue (missing apartment number, incorrect street number, etc.), the order is automatically placed on hold. Teffany reviews the flag and reaches out to the customer through Gorgias. Once corrected, the hold is removed and the order ships to the right door.

Address Guard did not replace VIVA Raw’s existing tools. It layered on top of them. Teffany still uses Gorgias for customer communication. Address Guard handles the detection and holds. The tools work together.

“The information is more accurate,” Teffany says. “We are shipping out orders more quickly.” When flags are reliable, the team trusts the system and acts on them faster.

  • Carrier-validated verification on every order
  • Automatic hold on flagged addresses
  • Accurate flagging that the team trusts and acts on
  • Works alongside Gorgias and existing support tools
  • Native Shopify integration
Workflow with Address Guard: orders are validated, flagged issues auto-hold, Teffany reviews via Gorgias, repeat customers auto-release WITH ADDRESS GUARD Order Placed on Shopify Address Guard Validates Valid Ships immediately Issue Found Auto-hold order Repeat Customer Auto-release Teffany Reviews + Contacts via Gorgias Address Validated Subscription orders auto-release Delivered to the Right Door
THE SUBSCRIPTION ADVANTAGE

Validate Once. Ship Forever.

For a subscription business with repeat customers, this changes everything.

One-time validation for recurring orders

Once a customer’s address is confirmed correct, Address Guard integrates with their subscription platform to tag the address as validated. Every future subscription order from that customer auto-releases without manual review.

For a raw pet food subscription where the same customers order every week or month, this means the review workload shrinks over time. Address Guard works with the subscription app so verified customers flow straight through.

“If we already validate the customer shipping address, we don’t have to do nothing on our end, because Address Guard automatically removes the hold from the order,” Teffany says.

1x Validate per
customer

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THE RESULTS

Stress-Tested During a Promotional Surge

In February 2026, VIVA Raw ran a 50% off sample box promotion. Total order volume climbed. Address reviews dropped.

384 → 270 Flagged Orders Per Month

30% fewer orders needing manual review. Feb 2025 (no promotion): 384 flagged. Feb 2026 (50% off promotion, higher volume): 270 flagged. More orders in, fewer flags out.

Flags the Team Actually Trusts

When Address Guard flags an order, the address genuinely needs correction. “The information is more accurate,” Teffany says. Reliable flags mean less second-guessing and faster action.

Faster Order-to-Shipment

Valid addresses ship immediately. Repeat subscription orders auto-release through the subscription platform integration. For perishable raw pet food, every hour an order sits waiting is a risk. That window is now smaller.

Fewer Delivery Issue Tickets

“I personally, because I also handle tickets, have noticed less issues with shipping addresses.” Teffany handles both verification and support. She is seeing the decrease on both sides.

114 Fewer Manual Reviews Per Month

That is 114 fewer orders where Teffany has to review the address, reach out to the customer, wait for a response, and release the hold. Time she now spends on other support tickets.

Fewer Carrier Claims to File Manually

VIVA Raw files every carrier claim by hand. Fewer bad addresses shipping out means fewer claims to process. At $10-18 per carrier correction, the avoided costs add up across hundreds of orders.

What it felt like before

  • × Teffany manually reviewing 384 orders per month, alone
  • × Customers upset about holds delaying their pet’s food
  • × USPS validation letting bad addresses ship undetected
  • × Spoiled perishable products that could not be reshipped
  • × Every carrier claim filed by hand
  • × No time left for other customer service work

What it feels like now

  • ✓ 270 flagged orders per month, and shrinking over time
  • ✓ Repeat subscription orders auto-release with no review needed
  • ✓ Flags are accurate enough that the team trusts and acts on them
  • ✓ Perishable orders ship faster, fewer arrive at wrong addresses
  • ✓ Fewer carrier claims to process
  • ✓ Teffany can focus on other customer tickets
IN THEIR WORDS

What the Team Says

“
“If you pay attention to where you are shipping an order and you catch that information on time, you are saving money. You don’t have to submit a claim with the carrier, and you are also saving time that you can focus on other tickets.”
Teffany
Customer Service, VIVA Raw Pets
“
“Anything that can be automated and made less manual. How can we do that? That is what I always have in my mind.”
Bryn
Senior Manager of Customer Success, VIVA Raw Pets
“
“We save a lot of time using Address Guard, and the information is more accurate. We are shipping out orders more quickly.”
Teffany
Customer Service, VIVA Raw Pets
FEATURES USED

What VIVA Raw Uses Every Day

Carrier-Validated Verification

Every order checked against USPS and carrier databases before fulfillment. Goes beyond basic postal validation to catch issues USPS alone misses.

Auto-Hold on Flagged Orders

Orders with address issues are automatically placed on hold, preventing perishable shipments to incorrect addresses. No manual triage to catch them.

Subscription Platform Integration

Address Guard works with your subscription app to tag confirmed addresses. Future subscription orders auto-release without review, eliminating repeat work entirely.

Native Shopify Integration

Connects directly to the Shopify order flow. Works alongside existing tools (Gorgias, etc.) without requiring changes to the support stack.

FAQ

Frequently Asked Questions

Yes. Address Guard validates addresses before orders are fulfilled, which is especially valuable for perishable products. Catching a bad address before shipping means you avoid a total loss on spoiled product, not just a redelivery fee. VIVA Raw ships raw pet food and uses Address Guard for exactly this reason.
USPS validation checks against the USPS database only. Address Guard validates against multiple carrier databases (USPS, UPS, FedEx, DHL) and uses an AI parsing engine to catch non-standard formatting, missing apartment numbers, and other issues that USPS alone misses. VIVA Raw switched from USPS validation to Address Guard and saw a 30% reduction in flagged orders.
No. VIVA Raw uses Gorgias for customer communication and kept their existing support tools in place. Address Guard layers into your existing workflow. It handles detection and holds; you keep using whatever tools you already have for outreach and support.
When a customer’s address is confirmed correct (either by validation or manual confirmation), Address Guard integrates with your subscription app to tag it as validated. Future subscription orders from that customer skip the review queue and auto-release. For subscription and repeat-purchase businesses, this eliminates redundant review work over time.
Address verification is $0.04 per order with no monthly fees or contracts. Compare that to $10-18 per carrier correction or the full cost of a spoiled perishable shipment. You get 100 free validations at signup to test with your own data. Brands processing 15,000+ orders per month qualify for custom enterprise pricing.
VIVA Raw’s experience: “At the beginning, it’s difficult, because you need to get used to the system, but once I started using it every day, I felt more confident.” Teffany went from new to the tool to running all address verification solo. No engineering resources were needed for setup.

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Automatically validate shipping addresses to reduce carrier fees and prevent failed deliveries

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