Sign In

Author: Nalin Vahil

I’ve noticed a pattern across every e-com brand pushing into new countries. They nail the ads, the creative, the landing page. Then …

Real talk: 1 in 5 of your orders has a bad address. That’s not a rounding error—it’s a customer you’re about to …

I’ve looked inside dozens of DTC brands. The ones quietly hitting their margin goals have one thing in common. It’s not ad …

Everyone’s focused on the 5.9% shipping rate hikes from FedEx and UPS. They’re looking at the wrong number. The real problem isn’t …

I’ve looked at the P&Ls of a dozen DTC brands this month. A single line item is quietly eating 5-10% of their …

Everyone thinks address autocomplete fixed their delivery problems. It didn’t. I see the shipping invoices. Brands are getting hammered with $18 address …

Everyone’s worried about the EU’s new customs laws. They’re looking at the wrong thing. You’re not losing money on the big regulations. …

That shipping error last Tuesday? It cost you at least $38.50. Probably more. That’s just the hard cost of the return, reshipment, …

I’ve noticed a pattern across every 8-figure DTC brand trying to scale in Latin America. They’re all leaking margin on one thing: …

Been talking to logistics leads at a dozen DTC brands this week. They’re all getting blindsided by the same hidden fees on …